HCM477-0802A-01 Finance in Health Care - Phase 3 Discussion Board Essay

HCM477-0802A-01 Finance in Health Care - Phase 3 Discussion Board - Essay Example Since the involvement of a third party increases the number of healthcare insurance enrolees, the business does not only maximize the utilization of its daily operational expenses but also serves as a good source of word-by mouth public advertisement. As a result, there is a bigger chance for the existence of the health care insurance company to be known by big multi-national companies and several government agencies. A good example of a third party business relationship can be observed when the Department of Labor’s Employee Benefits Security Administration decided to team up with the State Insurance departments. (U.S. Department of Labor, 2008) By doing so, both organizations are able to develop a more efficient way to address the health care needs of the local employees based on the state and federal health benefits laws. Also, since these government agencies are well-known by big- and small business organizations, establishing a good business relationship with them could result to a positive impact over the profitability of the health care insurance company. In line with developing a new marketing campaign on behalf of Fullhealth, the use of television advertisement can be effective in terms of announcing to the public the tie up between Fullhealth and a specific government agency such as the Department of Labor’s Employee Benefits Security Administration. Since many people are watching television at home, Fullhealth should be invest more money on primetime wherein more people are watching the network. Aside from the use of television marketing strategy, Fullhealth could easily make a follow-up marketing campaign by developing a user-friendly website wherein people could easily access upon viewing the television advertisement during their free time. As part of Fullhealth website design, the company could post their competitive advantage as a health insurance company. Basically, the

Research Methods Essay Example | Topics and Well Written Essays - 1250 words - 3

Research Methods - Essay Example The questions were prepared in such a manner that it can clearly depict whether changes are required in an organisation and whether the managers are well aware and responsive to those changes. It is observed that about 80 questionnaires were duly filled while the 20 questionnaires are not taken for the analysis; within these 14 questionnaires were not dully filled and 6 were missing. Hence, 80/100 = 80% of the sample is considered for the analysis (Hair and Money, 2011; Gulati, 2009). Convenience sampling is employed in this case as the respondents are chosen because of proximity and accessibility. Here, the respondents are chosen randomly and the emails are sent along with the online link, where they will get the questionnaires. The questionnaires are sent to those managers and employees, who can be easily reached and does not have to go through an intermediary. Both descriptive and statistical analysis has been done for determining whether changes are encouraged in both the organizations. The analysis is divided into segments: Organization 1 and Organization 2. 50 respondents were chosen from each organization. The figure states that the managers, who are aware of the term change management, have the ability to identify the need for changes, which will improve the productivity Department of Culture and Information in Sharjah. However, few of the employees have stated that managers have resisted the changes and have not cooperated with the expectations and suggestions of the employees. Through the interview the managers of Sharjah Department of Information and Culture has depicted that they are concerned with the productivity of the organisations and individuals and does not concentrate on rating the efforts of the employees as they do not receive any holiday except the Ramadan. Hence, if changes are needed for the betterment of the organisations, the managers are positive about it (Hesse-Biber, 2010). According to the